Where others see constraints, I see raw material
and I know how to turn it into value.
It started in 1999, when I was eleven and first heard the words business and branding. They were never just words to me. My mother ran a branding agency for almost fourteen years; my father was an entrepreneur. Half of me has always belonged to brands, the other half to building businesses.
Across eighteen years of practice I kept studying, through marketing, branding, psychology and venture design. I connect the academic to the industry because models make results repeatable, and because a venture without a desirable brand, or a brand without a business model that works, does not last.
In the simplest terms, I am a modern alchemist. I do not add and I do not take away; I transform toward what is authentic.
Tannaz Homayounfar
Academic background
Founding member
Brand Builders AllianceGlobal Alliance of Brand Builders
Three disciplines. One way of thinking.
No matter where you are standing, these five moves work as one system: I discover where the venture and the brand actually stand, define the strategy, design from it, deliver it into the market and into the team, then develop it once it is live. The sequence is the logic of the thinking, not the route the work takes. The work loops back on itself: what building reveals sends you back to discovery, and what the market says reshapes the design. The steps stay the same; the models inside them are tailored to each venture and each brand.
Venture Design
Designing ventures from the early stages, or re-engineering them where they have stalled.
Opportunity, customer, value proposition and a business model that delivers, with the brand built in from the first decision, because that is what earns credibility, aligned investors and capital.
Explore Venture Design 02Brand Building
A brand is a long journey, so it is built together with your team, not delivered to it.
From research to strategy, identity and experience, prepared for your team, your shareholders, your customers and your community, then trained and handed over.
Explore Brand Building 03Brand Leadership
Leading brands, and the humans behind them.
Transformation from the inside out, so the people who carry the brand every day become the ones who can build the empire, with or without me in the room.
Explore Brand LeadershipFifteen industries. No two the same.
More than five hundred projects across eighteen years: sauces and saffron, banking and rail, malls and medicines. A selection is written out here, field by field, with what the work actually was. Out of respect for the privacy of the brands and the agencies I worked alongside, the names stay with them — what is published is the work.
See the selected work
Voices on Branding
Tannaz HomayounfarHost & Curator
One question, a hundred answers.
I asked brand builders around the world one question: what is branding? Every contributor is a star here. Touch one and read the definition in their own words.
Hover a star for the name, click it for the definition
All hundred definitions are published in full, each with its author’s name, title and photograph, on the Voices on Branding page. The series is still open. Send me yours.
Let's start with a conversation.
Thirty minutes, online. We talk about where you are, what you are building, and whether this is the right work for both of us.
30 minutes, online
Pick a day, choose a time, and it lands in both our calendars.
You will get a confirmation with the video link straight away.
Times are shown in your own time zone. If none of them work, write to me and we will find an hour that suits us both.
I design brand-led ventures, and build brands that create strategic value.